PARTNERS | CITADELGROUP | 24 NOV 2023 | FAS

SFC Welcomes Citadel Group Technologies As Its Latest Official Partner

In a momentous leap into the future of football engagement, Selangor Football Club (Selangor FC) has officially sealed a groundbreaking partnership with Citadel Group Technologies, marking a pivotal milestone in the convergence of sports and cutting-edge technology. The signing of the Memorandum of Understanding (MOU) between the football powerhouse and the technological trailblazer promises to revolutionise the fan experience and catapult Selangor FC into a new era of digital prowess.

The strategic alliance between Selangor FC and Citadel Group Technologies is poised to reshape the way fans connect with their beloved team. From the heart of this collaboration emerges a commitment to enhance the fan experience through advanced technological solutions, spanning streamlined online ticketing, seamless merchandise transactions, and effortless membership updates. This visionary move positions Selangor FC as a frontrunner in embracing the digital age of football, where connectivity and convenience meet the passion of the game.

Dr Johan Kamal Hamidon, Chief Executive Officer of Selangor FC, shared his excitement about the collaboration, emphasising, "This partnership with Citadel Group Technologies transcends conventional technology alliances. It's a profound step towards redefining our relationship with fans. As we embrace the digital age, our supporters will enjoy a seamless and immersive experience, from purchasing our products and services online to staying updated on club news. Citadel Group Technologies shares our vision, and together, we aim to set new standards for fan engagement in football."

Echoing these sentiments, Frederick Chan Kim Kooi, Director of Citadel Group, expressed honour in being selected as Selangor FC's technology partner. "In an era where technology is a game-changer, we are dedicated to providing Selangor FC with solutions that go beyond the ordinary. Our goal is to elevate the club's digital presence, ensuring every fan feels an integral part of the Selangor FC family. This partnership signifies a synergy between sports and technology, and we are thrilled to lead this digital revolution in football."

This collaboration signifies not just a partnership but a digital transformation for Selangor FC. As the football club and Citadel Group Technologies embark on this innovative journey, fans can anticipate a seamless blend of technology and tradition, shaping a future where the boundaries between the game and its enthusiasts dissolve, creating a thrilling narrative in the intersection of football and technology. Stay tuned for the unfolding of this digital spectacle that promises to redefine the game both on and off the field.